Over the past decade, small and large companies alike have depended on the Internet for advertising and marketing, and of course Google is leading the way. So when Google announces new products and introduces new branding for its ad products, we’re all ears.
Google Ads, Google Marketing Platform and Google Ad Manager are new Google brands that include some of the main pillars for the benefit of millions of advertisers.
From early June to July, Google will introduce simpler brands and solutions for advertisers. So, if you plan to advertise on Google, first read this article and familiarize yourself with the changes that are happening in Google’s advertising products.
Now it’s Google Ads
Google AdWords debuted in 2000 and served as a platform for displaying text ads on the Google search engine. 18 years later, AdWords has evolved from a text-based platform to one that supports multiple ad formats such as video, apps, shopping and more.
Now its evolution has reached the point of renaming Google AdWords to Google Ads to simplify its complex product line.
With Google Ads, marketers can buy ads across all Google services and partner sites. So, if you are a marketer, you can now easily reach people who are looking for answers on search engines, YouTube, Google Maps, among others.
There is almost no difference between Google AdWords and Google Ads, but the good news is that the platform is more simplified and becomes an automated interface.
But that is not all.
Google has announced the launch of its new advertising product designed exclusively for small businesses.
A Smart Campaign is a new type of campaign in Google Ads that brings machine learning technology (that’s AI) to create ads. This allows advertisers to identify actions they prioritize, such as phone calls, store visits or purchases. This will help small businesses to focus on the stability of their business first without spending unnecessary efforts on online advertising campaigns.
Google Marketing Platform
The following products may not be familiar to small businesses, but if you are an advertiser for large international businesses, then take a look here.
With the proliferation of channels, data and formats, consumers are now very much oriented towards how they are advertised or identified as a target market.
Remember the privacy scandal that happened a few months ago? That is right. People are now aware that some of their private data is being used for advertising purposes.
That’s why Google has created another tool that puts privacy as a top priority.
They introduced the Google Marketing Platform, a collaboration of DoubleClick products for advertisers and the Google Analytics 360 Suite.
Traders can do all their tasks in one place. Now they can evaluate their customer experience, measure their optimized digital campaigns and other tasks in one place without compromising their customers’ private data.
As part of the Google Marketing Platform, Google is also introducing new products called Display and Video 360. These products combine the functions of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. This means that all departments can now collaborate in real time and execute advertising campaigns in one place.
Google Ads Manager
Automation continues its move to manage Google ads. Google Ad Manager is a complete advertising platform that helps you maximize revenue across reservation, private marketplaces, and open auction.
Google Ad Manager also offers a single platform for serving, measuring, and optimizing ads regardless of where your audience engages. This includes TV, mobile apps and other platforms such as YouTube or Google Maps.
Ad Manager also helps you determine who has access to your inventory and other programmatic demand.
Technology changes and sometimes it changes so fast that we need to step back, look at the bigger picture and start creating a way to simplify everything. Google does a great job at this.
Advertising on Google is much easier now and the fact that they are more focused on the well-being and privacy of consumers is a big plus.
